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CANADA INTRODUCES NEW BEAVER TOURISM SLOGAN
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OTTAWA – Seeking to boost its travel industry, the Canadian Department of Tourism has announced a new slogan based on its native beaver, long a symbol of national pride. The slogan debuted last week in full-page newspaper
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A Canadian beaver in the wild
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advertisements showing groups of small furry animals playing in the water, next to which stands a group of young Canadian women inviting Americans to “Come See Our Beavers.”
The campaign has been a smashing success. Canadian officials report a one-week increase in travel bookings to Canada of over 75 percent. Proving the campaign’s impact, many of these bookings are to remote locations, such as hunting camps near Lake Winnipeg in central Canada, which were identified in Canadian travel advertisements as being rife with beaver.
“It really is amazing,” said one Canadian official, “college-age American males have responded to this marketing campaign with incredible enthusiasm, with many even choosing Canada for the first time for holiday breaks. The real question, I guess, is whether Canada will have staying power as a travel destination for students.”
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A Canadian woman with visible beaver
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“What the hell is this sh*t?” one college student from Florida asked upon arriving at the Lake Winnipeg Beaver Lodge. “They told me I could have all the beaver I wanted up here, but now they tell me ‘beaver’ means some type of little, buck-toothed animal? The one I saw wasn’t even a woman.”
“I can’t tell you how much this sucks,” another college student at the camp complained after a long, unsuccessful beaver hunt. “I haven’t seen a woman in four days, and I had to huddle against a man named Moose last night just to survive the cold in this igloo. I’m definitely going after Mexican beaver for next year’s vacation.”
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